Sulwhasoo is named for the exquisite allure of winter flowers blooming through the snow. Its delicate, resilient vitality echoes with Sulwhasoo's core philosophy of traditional Asian wisdom that enhances the skin's self-healing by harmonizing contrasts and creating balance within and without. After the birth of ABC Ginseng Cream in 1966, Sulwhasoo was created as a holistic beauty brand based on Asian medicinal herbs like ginseng. Today, its comprehensive skin solutions address problems at their roots, using modern science to rediscover thousands of precious ingredients known in Asia for centuries.